Each capability below stands on its own. Most engagements combine several, because entering the Australian market and growing inside it are the same problem at different stages. Where you start depends on what is actually blocking you, which is the first thing we work out together.
Specialist capabilities for international building materials manufacturers selling into Australia and New Zealand.
Strategy & Execution
A structured, risk-managed pathway into Australia and New Zealand, from initial market and competitor research through to first qualified revenue. For manufacturers with a proven product and no local presence.
Market Entry & ExpansionRegulatory
The National Construction Code, CodeMark, WaterMark and the AS/NZS standards your product is measured against. Fifteen years of participation in standards development means we know the pathway before you start down it.
Standards & ComplianceChannel Development
We identify, qualify and activate the distributors, merchants and installers who will actually sell your product through, rather than the ones who will simply agree to stock it and then do nothing.
Distribution NetworkSales Engineering
For manufacturers already in-market but not growing at the rate the opportunity deserves. We diagnose where the pipeline is leaking, then build the systems and activity that turn presence into performance.
Sales & Revenue GrowthDemand
Technical storytelling that earns trust with engineers, architects and specifiers, and campaigns built for how the construction industry actually buys rather than adapted from a consumer playbook.
Marketing & DemandStart here
Most manufacturers arrive certain the problem is distribution and discover it is specification, or certain it is compliance and discover it is pricing. A 45-minute call is usually enough to tell the difference.
Book a Free Strategy CallWhichever capability you start with, the shape of the work is the same. We diagnose before we design, and we stay accountable to commercial milestones rather than deliverables that measure activity.
Your product, compliance status, commercial ambitions and competitive position, followed by a frank assessment of the real opportunity and what it will take.
A plan built around your category rather than a template, with channel recommendations, a compliance roadmap and a prioritised sequence of actions.
We execute alongside you. Distributor engagement, specifier outreach, pipeline development, campaigns and compliance submissions, all tracked against milestones.
Expand distribution, deepen the accounts that are working, and build the local presence that keeps compounding after the engagement ends.
No local presence yet
You have a product that sells at home and no infrastructure here. The first job is working out whether Australia is worth the capital, and if it is, what the fastest credible route to revenue looks like. Compliance and distribution follow from that answer, not before it.
Blocked at the door
Your product is competitive but cannot be specified, or a certifier has asked for evidence you do not have. This is the most common reason a well-funded entry stalls, and it is almost always cheaper to solve before you have committed to a channel.
Here, but flat
You are in-market with distribution in place and the numbers are not moving. The cause is usually pull-through rather than presence: the product is on a shelf but no one is being asked to specify it. That is a diagnosable, fixable problem.
A frank, expert read on your product's real opportunity in Australia and New Zealand: the compliance path, the channel reality and an honest timeline to revenue. No pitch, no obligation, no template advice.